Management Team

Rafi Holtzman

CEO

Rafi Holtzman spent most of his career making digital technology accessible to users in traditional work environments, helping them to revolutionize their workplaces and industries.

As the Chief Designer for Scitex Corporation during the 1980s, he developed interfaces for Scitex's computerized pre-print and printing systems that could be easily understood and adopted by workers in conventional printing houses and publishing companies.

In 1990, he joined EFI as Director of Product Design. After designing the interface and workflow for EFI's award-winning Cachet color management system, he headed the industrial design and interface development for the Fiery Color Server, the catalyst for the short-run printing industry. He later led the research, development, and productization of the eBeam digital whiteboard system and was promoted to General Manager of the eBeam business unit in 2000. In 2003, he headed EFI's spin off of the eBeam unit into an independent company, Luidia, Inc., and now serves as its CEO. Mr. Holtzman holds B.Des. in Industrial Design from Bezalel Academy of Art and Design (Israel).

Jacob Harel

VP of Operations & Engineering

Jacob Harel brings a strong background in technology development and engineering management to Luidia. After completing his service in a technical unit of the Israeli Defense Forces, Mr. Harel spent the early years of his career in hardware and software QA at Applied Materials and a variety of semiconductor fabrication equipment companies.

After joining EFI in 1996, he was one of the first engineers to work on the eBeam development project, where he worked on a variety of hardware, software, and firmware projects. He authored several eBeam-related patents and eventually ran the eBeam hardware development team at EFI. Mr. Harel holds a BA in computer science and economics from Tel Aviv University.

Jody Forehand

VP of Product Planning

Jody Forehand brings a broad background in marketing, account management, and product planning to Luidia. EFI recruited Ms. Forehand from her position as semiconductor analyst at Frost & Sullivan to provide market research and analysis for numerous development efforts, including eBeam. Ms. Forehand wrote the first specification for the eBeam product line and eventually managed all aspects of the marketing process for the business unit, from product definition to PR.

During her career at EFI, she worked also on several other EFI product lines, coordinating development efforts between internal engineering teams and major customers in Japan. After serving as Interim Director of Product Marketing for EFI, she rejoined the eBeam business group to coordinate the first eBeam launch. Ms. Forehand holds a Bachelor of Arts from Princeton University and a Master’s degree from University of Texas-Austin.

Roy Erez

Senior VP of Worldwide Sales and Business Development

As a senior executive in several technology start-up companies, as well as an investor and board member for nearly a decade, Roy Erez brings a strong background in entrepreneurship, management, growing companies domestically and internationally, company and product strategy, business development and sales.

For Luidia, Mr. Erez leads the global corporate and business development activities as well as worldwide OEM and Channel Sales, and has a key role in guiding the company's overall product roadmap and strategy.

Prior to Luidia, Mr. Erez was the GM of North America and VP Business Development at NewACT, a prominent mobile content management solutions company, up until it was acquired by Amdocs (NTSE: DOX) in mid 2009. At NewACT, Mr. Erez lead the company's global business development and sales initiatives, dealing with large telecom players, device manufacturers, service and Internet providers. Prior to NewACT, Roy was the VP of Business Development for iSkoot, the leading provider of mobile Internet services that was acquired by Qualcomm (NASDAQ: QCOM). At iSkoot Roy was instrumental in guiding overall business and corporate strategy from early on and responsible for the company's strategic customers and partners, establishing it as a key player in its field. Previously, he spent several years with Cedar Fund, an Israel-related venture capital firm, where he invested in, and was a member of the board of directors of companies across various industries including software, semiconductors, telecommunication, mobile and Internet.

Roy holds an MBA with high distinction from Columbia Business School in New York City.

Judy Kopa

Chief Financial Officer

Judy Kopa is the Chief Financial Officer for Luidia, Inc., and is responsible for the Finance and Accounting organizations and Corporate Strategy. Ms. Kopa is an experienced finance executive with broad financial and operational experience in global, publicly traded companies, as well as venture funded high growth start-ups. Ms. Kopa has consistently delivered bottom-line results by implementing innovative and collaborative solutions for complex challenges.

Prior to joining Luidia, Ms. Kopa was Vice President of Accounting and Tax for the Kudelski Group (KUD:SIX), a world leader in digital security and convergent media solutions. The Kudelski Group acquired OpenTV Corporation (OPTV) in December 2009, where Ms. Kopa served as Vice President of Finance. Ms. Kopa held other key management positions at Savvion (acquired by Progress Software), Kintana (acquired by Mercury Interactive), PCTEL, Silicon Graphics, and Arthur Anderson.